Online marketing tips for buyers agent Sydney

We understand how challenging it may be to uncover all of the critical routes for your web marketing activity as a brisbane buyers agent. To assist you, we’ve highlighted key areas on which you should focus your efforts.

Create an account on Zillow and begin marketing yourself.

If you work in the real estate sector, you are probably aware of Zillow’s significance. It is a key source of information for many purchasers doing property research. Zillow has 196 million monthly unique users in 2019. Therefore, ensure that you are a member of Zillow.

Create an account and invite your clients to leave a review. The volume of contacts you will get from this site will really astound you. Additionally, if you’ve established a strong presence on Zillow, you may run advertising.

Provide Home Valuations to Attract Leads

Include a home valuation landing page on your website so that property owners may visit and get a free estimate of the value of their home. As a brisbane buyers agent, you may get the user’s contact information in exchange for this information.

Online marketing tips for buyers agent Sydney

You may construct two kinds of house valuation landing pages: instant and delayed valuation. You must also construct one in order to get an immediate appraisal. To do this, you may either employ a specialized developer to construct a new tool or incorporate an existing product, such as Real Geeks, straight into your website. In delayed valuation, you must go above and above and examine the property before providing an estimate. Experiment with both of these strategies to see which produces the best results.

Provide a Free Moving Truck

With a booming real estate market, you must find a strategy to differentiate yourself from the competitors. One method to achieve this as a brisbane buyers agent is to rent a moving truck to customers. It is referred to as a mobile billboard. When the truck is not in use, you may strategically park it in high-traffic locations. When local events such as house or boat exhibits occur, you may park your vehicle there.

Make the Most of Influencer Marketing

Influencer marketing in real estate is all about teamwork, content, and technology. If as a brisbane buyers agent, you’re currently posting high-quality material on your real estate website, you may partner with an influencer to create a social media campaign that will help you expand your online reach. For instance, if you want to attract first-time millennial shoppers, you may cooperate with a millennial-followed influencer and request that they promote your blog articles.

Additionally, as a brisbane buyers agent, may connect and interact with influencers in your sector by using influencer marketing tools such as Tapinfluence, Upfluence, or Mavrck.

Develop an Outstanding Real Estate Website

A website should be a critical component of your real estate marketing strategy. As a brisbane buyers agent, you may profit from a website by increasing awareness, generating quality leads, establishing trust, and maintaining complete control over the information you publish.

While creating a website will cost you money, it is a little price to pay for the opportunity to generate a large income. If you’re on a budget, check out our blog post on how to design a website for less than $1000. Alternatively, you might browse brisbane buyers agent design inspiration to get some much-needed ideas.

Online marketing tips for buyers agent Sydney

Send ‘Refrigerator-worthy’ Postcards

Send postcards to your recipients to leave a lasting impression. Postcards do not have to be about self-promotion. Additionally, it might be about becoming a member of their community and demonstrating concern for their long-term progress. This implies that your communications do not always have to be about buying and selling properties.

For instance, recipe postcards are an excellent method to remain on your potential consumers’ refrigerators.

Professional Photography Can Help You Sell Your Home

You will have a difficult time selling a house if you do not have excellent photographs. If you want to sell property fast, investing in excellent photography should be your first priority. While a picture is worth a thousand words, in real estate, it is worth thousands of dollars.

If the photography isn’t appealing, the user will go without reading the description. Even if you recommend a home to a buyer with a hectic schedule, the buyer will determine whether or not to view the property based on the photographs.

Make an investment in video marketing

Video is growing in importance as an increasing number of individuals want to absorb information through video. According to Business 2 Community, videos generate more social shares than text and picture postings by over 1,200 percent. Additionally, as a result of the COVID-19 epidemic, many real estate brokers are using video to engage users.

Online marketing tips for buyers agent Sydney

There are other sorts of films you may make, including virtual open houses, AR/VR virtual tours utilizing services like as Google Tango, roOomy, and Matterport, livestream auctions, neighborhood tours, property market discussions with a local expert, guidance for home buyers, and more.

Produce High-Quality, Interesting, and Unique Content

Due to the constant barrage of advertising and smart taglines, the public’s tolerance has dwindled. People seek relevant and fascinating information more than ever. Content marketing enables real estate brokers to develop trust and convert engagement into revenues. Sharing helpful material establishes you as an authoritative figure and allays any reader’s apprehension of working with you.

Therefore, begin sharing your skills with material such as infographics, e-books, podcasts, webinars, and blog entries. If this seems to be too much, you may employ a content marketing team to develop material on a constant basis and help you grow your reputation.

Develop an Understanding of How to Market to Millennials

Millennials, sometimes referred to as Generation Y, are those born between the early 1980s and early 2000s. According to the Pew Research Center, they are expected to reach 75.3 million individuals together. As the majority of them are between the ages of 18 and 34, they are most likely looking to lease or acquire a house. Many are even making their first house purchases.

Marketing to this generation is difficult, but the effort is worthwhile. To expand your company effectively as a new brisbane buyers agent, direct a portion of your real estate marketing efforts targeting this demographic. Also read: Sample Interview Questions for Buyers Agent Brisbane

Sample Interview Questions for Buyers Agent Brisbane

When you need a competent real estate buyers agent brisbane, you may need to compare some attributes of different personalities. Moreover, you may simplify things by preparing some essential questions you may need answers to. This question preparation ensures that you get specific answers to questions you may need to ask. These answers can also determine if you are about to strike the right deal or not in that present situation. Below are some examples.

Questions you should ask your Buyers Agent Brisbane

  1. What is your average number of clients?

This question is not an attempt to police your buyer’s agent’s worth or value. But the intention is to weigh how busy your agency or agent is because their workload will influence the amount they have to offer you. Suppose the same buyer’s agency has to deal with multiple contracts concurrently. In that case, the results may not be as excellent as handling a few at a single time. 

Therefore, if your buyers agent brisbane has too much on their plate, it is an indication that they will give you limited time. Also, they may not be physically available and present every time you need them. Another benefit of getting an answer to this question is to determine the experience of your buyers agent brisbane in such a way that you can expect a fair deal. 

  1. What is your buyer-seller ratio?

The buyer to seller ratio is essential for a real estate transaction. Although he is a buyer’s agent, he should also have an adequate understanding of the two sides of the divide without prejudice. Statistics have proven that when an buyers agent brisbane is well-versed in the two sides of a real estate transaction, they make better deals for the agency. This factor is established by the buyer-seller ratio.

When there is a buyer or seller-heavy ratio, it may indicate a limited understanding on the other side of the divide. On the other hand, it may imply that you may pay more than expected at the end of the negotiation process due to limited understanding. Moreover, anytime you plan to sell the home, you may no longer trust the same buyers agent brisbane to get you a fair deal. You may think they only are good at buying and not at selling. 

  1. What areas of expertise do you cover?

You need to ask this question to ascertain the scope of your agent’s expertise for a brisbane property. Any local real estate buyers agent should prove himself as an expert in the field and not be limited to a single neighbourhood. While excellent knowledge of a locality is good, you will also trust a more vast property agent. Therefore, real estate property owners find it essential to find an agent with both local and diverse listings.

You may also take a closer look at your team and the stated needs. Do they align with the kind of buyers agent brisbane goals and scope of experience? If no, then your search has not ended yet. But if they align with each other, then the next thing is to synchronize their scope with your goals. This answer will also help you sort out the recommendations in order of potential or priorities. 

Sample Interview Questions for Buyers Agent Brisbane
  1. Are you an independent agent or part of an Agency team?

It is not a crime if a buyer’s agent is independent in brisbane, but he must be able to prove his competence all the same. So, whether he works as part of a team as a buyers agent or works by himself, he must sufficiently satisfy your desires. Although an individual agent may be more readily available than a team, the team still offers more specialized offers along the way than regular independent agents. In such a case, the agency can stretch across more listings.

On the other hand, the individual agent can also stay with you more consistently along the process with more accountability than an agency. In the case of a real estate agency, there may be a rare occurrence of sending another buyer’s agent to attend to your need during negotiation. While none of the two options is better, you deserve to know what to expect from your buyer’s agent or agency in brisbane.

  1. Which Vendor do you recommend to me?

The experience of a real estate buyer’s agent in the field is further established by their identification of choice vendors. For instance, the best buyers agent will also identify a good insurance agent, negotiator, lender, mortgage banker, etc. That experience will save the buyer a lot of stress when making real estate transactions. At the same time, it helps you keep an eye on everyone through your competent buyer’s agent.

Meanwhile, despite the recommendation, everyone in the team must be able to prove their own competence. And when they live up to the request, you can further trust your buyer’s agent with the eye for the best home buying process. Remember that the perceived value of the home you intend to buy will also play a vital role in the entire process. 

Sample Interview Questions for Buyers Agent Brisbane
  1. Do you have any questions for me?

Like a typical formal interview, interview questions do not have to be one-sided. A good and competent buyers agent should freely express their intentions throughout the business. While you have been asking the questions since it is time for the agent to also begin to know you and familiarize yourself with your desires. So, a good buyers agent brisbane takes this opportunity to probe into your personality to satisfy your innermost desire for a home. 

After all, the satisfaction you get from the deal is more emotional. More so, they can now tailor their services around such specific needs. On the other hand, if the potential buyers agent brisbane is not interested in learning about your personality. Through this question, likely, they are simply padding their wallet. And the risk of that is that it is about the money for them or for you and not the actual value you get from home.


In conclusion, a perfect real estate buyers agent brisbane is the one who can provide satisfactory answers to the questions above. The questions may not be the same as those stated above. You should retain the idea at hand. Similarly, the solutions also provide an excellent opportunity to determine your exact expectations from the buyer’s agent.